Zoho Bigin

Bombay Locale partnered with Zoho to create the #AnyoneCanBigin campaign, a Western musical-style ad for Zoho Bigin, a CRM designed for small businesses. Entirely produced in Mumbai, the campaign recreated rural Texas using VFX and frugal production techniques, blending creativity with cost efficiency. The musical highlighted the struggles of small business owners and positioned Bigin as the ultimate CRM solution, beating competitors like HubSpot and Monday.com. Tactical collaterals from the campaign ran on paid media, establishing Bigin as the go-to CRM for small businesses globally. This innovative storytelling bridged SaaS expertise with engaging content. This happens to be one of the best SaaS campaigns globally.