Toplyne

PLG SaaS SitCom Stand Out Ad
Live-Action Explainer Video
The project
Toplyne, a B2B SaaS platform funded by Sequoia and Tiger Global, partnered with Bombay Locale for a standout video campaign featuring actors who work in Hollywood. The ad creatively showcased Toplyne's ability to help SaaS companies convert free users into paying customers using behavioral AI. Directed by Anupam Sidhant and written by Amey Sharma, the campaign used humor and storytelling to simplify complex solutions, setting a new benchmark in B2B SaaS advertising. Produced by Bombay Locale, the video highlighted Toplyne’s innovative approach to product-led growth(PLG), resonating with audiences and elevating its brand presence in the competitive SaaS market.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition

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