Pingsafe x Bombay Locale
A Fun Twist in the World of Cybersecurity
Access Denied screen displayed on a hacker's monitor in Pingsafe explainer video by Bombay Locale, showcasing advanced threat prevention before SentinelOne acquisition
Pingsafe - Outsmart Hackers
DECORATIVE
Outsmarting Hackers
Pingsafe(now part of Sentinel One) was a cloud security platform with built-in hacker intelligence, aiding security teams across enterprises by giving one windowpane view for all the security threats. Founded by a renowned white hat hacker, Anand Prakash who has bug bounty awards from industry giants such as Facebook, Twitter, Tinder, Microsoft, and Uber, Pingsafe is a formidable name in cybersecurity realm.
The Challenge
The challenge lay in capturing the attention of cybersecurity professionals and Chief Information Security Officers(CISOs) at large enterprises. We had to keep humour intact in a non-verbose way while highlighting the gravity of the situation.
Pingsafe platform highlighting hacker intelligence features, now part of SentinelOne's offerings
Magic of Storytelling
ApproachTo address this gap, we came up with a compelling narrative around hackers trying to break into a company’s cloud. Unknown to all this the security team at the company is trying to mitigate/preempt the attack by using multiple tools and getting buried in compliance.The multiple tools method often leads to working in silos and where the members of the team aren't on the same page. In a fun twist, we introduced Pingsafe as the CNAPP platform suited for such threats.
Viral ImpactThe final film which went live was received a lot of love from the cyber security and cloud security community on Twitter and LinkedIn. The messaging around Pingsafe - resonated with the decision-makers and security professionals across the world. Professionals were both appreciative and amused after watching a fresh perspective on Cloud Security.
A hacker looking at the screen and frustrated after being blocked by Pingsafe's real-time threat detection platform, now integrated into SentinelOne—professional explainer film shoot by Bombay Locale.
The Founder's Cameo
A nice moment in the narrative was the cameo appearance of Anand, the founder of Pingsafe. His presence added authenticity to the story, garnering immense appreciation from the community Pingsafe sought to engage.
BTS image of Anand Prakash, founder of Pingsafe (now a SentinelOne company), on set during Bombay Locale's professional shoot for Pingsafe's explainer video.Anand Prakash, founder of Pingsafe (now a SentinelOne company), making a cameo in Pingsafe's explainer video created by Bombay Locale.
Acquisition by SentinelOne
Just two months after the campaign’s release, Pingsafe was acquired by SentinelOne for a staggering ~$100 million. While the extent of the explainer video's influence on the acquisition remains uncertain but it was for sure played multiple times at the negotiations. Also it undoubtedly helped Pingsafe with inbound leads from CISOs, closing sales, making richer pipelines, and fostering goodwill within the cybersecurity community.
A hacker screaming 'Pingsafe' in anger and frustration after being blocked by Pingsafe's real-time threat detection platform, now integrated into SentinelOne—professional explainer film shoot by Bombay Locale.
Conclusion
Pingsafe's journey exemplifies the power of high quality storytelling in SaaS, Tech, B2B and AI companies. With humor and relatability, even a complex proposition can be explained to a user or a customer. Mostly because products solve problems and problems happen to people.
Behind the scene
Behind-the-scenes compilation of the Pingsafe explainer video shoot, featuring the team working with film cameras and lights, produced by Bombay Locale.

Have a Story to tell?
Let's Talk.

You can write us to hello@bombaylocale.com or fill this form.







Thank you! Your submission has been received!

One of these people will reach out to you soon.





‍
Oops! Something went wrong while submitting the form.
WorkCase StudiesBlogsAbout
Made with ❤️ in Bombay, India
The names and logos for Bombay Locale® are trademarks of Penny Lane Advertising Services LLP. All other trademarks, brand names, or product names belong to their respective holders.ⓒ 2025, Bombay Locale(registered as Penny Lane Advertising Services LLP). All rights reserved.