Target AudienceUrban and semi-urban aspirational households, aged 25-35, seeking value for money and convenience.

PositioningThe campaign positions the brand as the go-to platform for smart savings, emphasizing thriftiness as a celebrated trait of the modern shopper.

Language DiversityA pan-India approach with a unified message to cater to regional audiences by creating content in Tamil, Telugu, Malayalam, Kannada, and Hindi.

Secondary Goals - To boost app downloads and user retention, focus on building strong brand recall through engaging and localized content that resonates with target audience of Jio Mart. Leveraging the pride in Smart Savings to encourage purchases across diverse product categories, including detergents, soaps, juices, and staples, ensuring a seamless and value-driven user experience.

#3 - 30sec Ad films - 9 setups in totalEach film showcases thriftiness as a smart choice in 3 different setups with characters, blending humor and jingle-based storytelling for maximum recall.

#10 - 15sec Shorties - 10 setups in totalCategory-Specific Films: Short, engaging clips spotlights offers on key product categories, appealing to price-sensitive consumers.

#5 - LanguagesScripts, visuals, and jingles are adapted for Tamil, Telugu, Malayalam, Kannada, and Hindi, ensuring cultural relevance and relatability